This week, as always, I picked some interesting and thought-provoking pieces of content from the web. Let’s start this issue with the following image and the quote from Kevin Kelly.
H+ by Matthieu Gafsou
“Our attention is the only valuable resource we personally produce without training. It is in short supply and everyone wants some of it. Since its production is severely limited while everything else is becoming abundant, this scarcity is the foundation of the new economy.”
The more that the full capacity of human attention is mined, gathered, unleashed, and diversified, the more additional attention is needed to navigate through this super abundance. There is no end to the creative ways that attention can be captured, and despite its low cost, no end to the wealth that will be generated by those who follow it because it is all we really have.
In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital advertising?
“The fight over digital ad dollars has grown in importance as advertisers have shifted the money once spent in newspapers, magazines, television and radio to the internet. Some of Google’s biggest critics are news publishers, whose revenue has been decimated by the shift to the web.”
“One way they’re thinking about it: Attention is the new innovation. I don’t agree.
A decade ago, innovation was the way to earn action from the early adopters. Innovation got you into Wired, innovation gave your fans something to talk about, innovation satisfied people in search of the new.”